While buying a new house, didn’t you think of how your dream house should look like?
Everyone does it, right?
But why do aesthetics matter so much when it is not a necessity; or is it for Today’s Generation?
Let’s take a deep dive and understand whether aesthetics matter & why!
How did aesthetics evolve?
Aesthetics today is associated with each and every aspect of our lives & our living. Be it someone’s style of choosing attire or a person’s house, someone’s gadget, or even their jewelry and accessories. The customization market too has strengthened its root in the current space and the reason is simple – Demand from the consumer.
For example, take a look into the evolution of gold, silver ornaments and the amount of detailing that is visible in their design. Not just that, even the new age structures such as the Burj Al Arab or the Palm Jumeirah island have a lot to do with how it looks and what statement it serves. Dating back to the times of Human evolution, if necessity was the mother of invention, aesthetics was its byproduct too.
Why?
The question is, why is aesthetics important to us as humans? If it is not even a survival necessity, we could have lived without it, right? Well, even if it is true to some extent, would it be something that differentiates our existence?
Today, everything is about the look & feel. The consumer experience is driving a big chunk of the products that exist in the market. It also imbibes a superiority and a luxury feel that psychologically every human craves! A middle-class consumer craves a home of his own, while some other financially powerful person would dream of a personal jet.
So, aesthetics have been cultured within us throughout our history & have been followed year upon year within our hierarchy. The minds have the same intensity, but the products & the tailored customization for every individual is something that has evolved exponentially.
Statistics:
Home aesthetics today is a very big industry. Not just the interiors, but even the exteriors of any structure are equally important and that is where the architects & the interior designers come into the picture.
$344.9 billion: Market Size of the architectural Industry across the globe.
$145 billion: Market Size of the Interior Design Industry across the globe.
In fact, the Market Cap of the Interior Design Industry is further bottled into Commercial & Residential as well.
Thus, even not considering the home accessories market as well, the industry in its foundation itself is worth $500 billion. This should make it clear that aesthetics are no more treated as a luxury, but as good as an absolute necessity.
Psychology:
Aesthetics is a subject that is taught in human philosophy. It is the study of a certain kind of value, the value of perceptual qualities, the value of imagining, and the value of experience.
In simple words, aesthetics make us happy. On an emotional level, they elicit feelings of happiness and calm. They connect us to our ability to reflect on and appreciate the world around us which in turn gives us feelings of contentment and hope.
Talking about home aesthetics, a home is the most expensive investment for an average middle-class person. Volumes of excitement would revolve around the person’s mind. One has to ensure that their family’s demands are met and also create a space where one can boast about the home they built or cinch the satisfaction level of their guests coming home, especially in India.
After all, due to cultural upbringing, a person’s reputation is associated with the place he stays in!
Implications:
Undoubtedly, the world’s most attractive tourist destinations are playing the aesthetics game well and engraving the feel-good factor in every consumer’s mind through modern social platforms using reels & high-quality images.
If the aesthetics market looks tiny to you, know that the World’s 2nd richest person, Mr. Bernard Arnault & family- Chairman And CEO, Louis Vuitton is in the business of luxury products.
We have often heard our parents telling us that we buy a house only once and that somewhere runs in the back of the mind of every Genz person to make their house more special. Its implications have been such vibrant and rooted that even people buying affordable homes are willing to make their space a better place to live.
Future trends
Technology is driving the market when it comes to user experience and comfortable living.
Smart home customization is on a rise. People have been loving the technology connect, isn’t it? That is the reason people are even buying Alexa-powered homes; & why not, these smart utilities could help you save power, and water, be more efficient & tackle your security concerns as well.
With wide options to choose from, foldable furniture, and readymade designs are seeing the light of the day as well. Platforms such as Ikea have been selling these products like hotcakes.
Factors that level up the home Aesthetics game:
1- Design
Any element that takes up some space in your house, be it the doors, the windows, the beds, the tiles or anything else comes with a wide array of options to choose from. It is either the interior designer or the owner himself who decides what would suit them the best.
This decides the fundamental aura of your living space.
2- Color Scheme
A perfect color combination sets the tone for your home. Studies have shown that color aesthetics have an impactful psychological effect in fidgeting with a person’s behavior and mood.
3- Open spaces
Who doesn’t want a clutter-free house? Additionally, having an open space such as a balcony inside a flat or outside our house in the form of a garden is also appealing, isn’t it?
But if you are living in metro cities, these spaces come with a cost. However, an interior designer can throw some light on utilizing the spaces extremely well as they play with the interior walls as well.
4- Customised theme-based spaces
Theme-based rooms and the extremism of personalization is evolving at a faster pace. Especially rooms designed for children where for example twin beds and multi colors are used or for a musician artist where wallpaper is put up that is relevant to his profession, dark colors might be used, etc.
Aesthetics at Merusri.
Merusri Developers is known for its distinguishing features. We are here to serve the Real Estate community with the ease of buying a house, on one hand, clubbed with the luxury standards of living on the other.
A lot goes into detailing of a Villa at Merusri, be it the architectural part or the interior. We ensure that the homes you stay in are very well articulated to sync with nature, well equipped with the latest technology, and serviced well for your comfort.
For us, aesthetics revolves around your comfort, your ease of living, your luxury your trust & our pride. ‘Home is by the virtue of aesthetics’ is the new age ‘Home is where the heart is!’
